Narrow Down Your Potential Topics


Now that you've created a list of potential topics for your site, it's time to narrow them down and decide where you will focus.

narrow down choicesYou can go a few directions here:

  • The most popular topic: more audience, more competition
  • The least popular topic: less audience, less competition

These are generalizations, but they're true to a degree.

So, while we are about to check out the popularity of your potential topics, this exercise is more to give you a peek at the potential, since you can make it work either way.

Start by going to Google and searching for your first potential topic with quotation marks around the words.

Google topic search query

You can see in this example that Google has about 1,220,000 results for “science fiction books”.

That's an awfully big audience, but it's also one that breaks out into a variety of sub-categories.

So, if this were me, I'd think about the genre, author, or some other thing I prefer, to make it more focused.

Let's say I go with “science fiction books for kids”.

Google topic search query 2

That cuts down the results dramatically. Now we're at about 161,000 results in Google.

Repeat this process with each of your topic ideas, and then pick one.

What would I suggest? Go with the topic that appeals to you the most.

And then you have to move on to Chapter 3: How to Create Content.