Landing Pages

Landing pages are the affiliate creative of choice for 12% of affiliates, according to data in the 2011 Affiliate Summit AffStat Report, where over fourteen-hundred affiliates were surveyed, we asked, “What are your preferred link types?”

landing pageA landing page is a custom page, provided by an affiliate program or created by an affiliate, that is focused on pre-selling a product or service or capturing a lead.

This form of creative is typically more common among affiliates promoting information products or leads.

Affiliates using landing pages focus on actionable content over distractions like cluttered design. The landing pages are usually text heavy.

In order to have a well performing landing page, it is important to test the elements frequently.

There is a WordPress plugin I've used for split testing called Simple Page Tester.

When it comes to optimizing landing pages, there is a science to it, and there is a great book on the subject from Tim Ash called “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions“.

While there are lots of templates and resources for sale out there, I'd suggest investing the nominal cost for Tim's book to get a grasp on this area of affiliate creative.