In the 2011 Affiliate Summit AffStat Report, where over fourteen-hundred affiliates were surveyed, we asked, “How do you most often find out about an affiliate program and then join?”, and 7% responded with “Affiliate manager is active on message boards.”
The responsiveness of an affiliate manager is key, and affiliate marketing message boards or forums provide a great opportunity to ask any question to a given affiliate manager.
There are a handful of affiliate marketing forums, and the active presence of affiliate managers at them is a good indicator of how accessible they will be when you need them.
In the example above, you can see how affiliate manager Evan Weber announced that he was re-launching the affiliate program for BaronBob.com, and shortly after his post, there was a response from an affiliate.
And then Evan quickly circled back to the affiliate, and his forum signature includes ways to reach him on Facebook and by email.
That's what I like to see in an affiliate manager for an affiliate program I'm considering promoting.